A creative director-writer who likes to solve problems by evoking emotion.

Intro

I’m a listener, curator, and creator. A student of culture, trends, who will forever be fascinated by creating more emotionally compelling ideas that generate great results.

Work

Culture-defining ideas need to be “remarkable.” That is, brilliant, so people will comment and talk about it, share it, and most importantly—buy into it. I like to do the kind of work that makes people “FEEL” something. I believe this is key to making truly effective work. Story first, application second.